A recently published article in the Journal of Applied Social Psychology argues that the social phenomenon known as the “Greta Thunberg Effect” – named after the young climate activist Greta Thunberg – has proven to be influential in mobilising collective action. Born into a world in ecological crisis, today’s youth attributes vital importance to climate policies. Considering the generational gap in environmental awareness is increasingly expanding, what will be the role of youth mobilization in shaping the global climate efforts in the future? What is NEXT for the planet earth?